Marketing Essay Example | Topics and Well Written Essays - 500 words - 4

Showcasing - Essay Example Was their goal to change their picture from a traditionalist attire store to a more style refreshed store? Did they need to reposition their items? Is it true that they will forfeit their preservationist advertise just to tap another portion of the market? These are basic inquiries which ought to have been tended to before choosing to think of the promotion. Another significant angle which Penny may have disregarded is the pre-testing phase of the ad. They ought to have haphazardly selected a â€Å"consumer jury† who will see the advertisement and perceive how they would respond to the promotion. The â€Å"jury† should be illustrative of their objective market, to incorporate their current purchasers and the market which they need to tap. Had they done this procedure, they could have gotten by and large criticism on the effect of their promotion. 2. How could Penney utilize advertising systems to check the awful exposure it got because of the promotion and the shirts? B ecause of its TV advertisement entitled â€Å"Attitude Adjustment†, Penny experienced terrible exposure. Their clients responded contrarily. This equivalent issue was experienced by Penny when they came out with a T-shirt plan with a motto â€Å"Home Skooled†. To counter the negative exposure that they encountered from these occasions, I figure Penny should attempt to make up for itself and hamburger up its notoriety once more.